Subject to Change

Creating Great Products and Services for an Uncertain world

by Adaptive Path | Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens
2008 O'Reilly Media

If you only ever read one book about business, services, design or technology, this is it!

I am not going to give a huge summary of this book because I think you deserve to read it end to end. This book should be read by anyone involved with products or services from the top down. For designers it provides ample knowledge and examples of why qualitative research and understanding our customers can help you create designs that work. Business roles such as product managers and presidents will benefit from knowing that it is about people and not products.

The titles of the chapters in this book set the context and Adaptive path provides customer stories and research to back up all their findings. Another observation I made is that Subject to Change highlighted very similar principles to Robert Hoekman Jr Designing the Obvious.

• The Experience is the Product
• Experience as a Strategy
• New Ways of Understanding People
• Capturing Complexity, Building Empathy
• Stop Designing "Products"
• The Design Competency
• The Agile Approach
• An Uncertain World

Buy this book at amazon.ca